A mature digital ecosystem requires a core of trusted platforms that are built to seamlessly integrate with the business, effectively identify opportunities and guide customers towards your brand’s product and services.
This is where a customer engagement platform such as Salesforce Marketing Cloud comes in, providing a global scale and a multi-channel approach to simplify customer engagement. Salesforce Marketing Cloud allows businesses to deliver personalized customer engagement at scale by leveraging AI-based platforms to communicate with each customer through the right channel at the right time.
A well configured enterprise marketing cloud enables
At Stacktics, we employ a robust adoption plan to ensure that the marketing cloud is optimized for best results. We render,
Objective: Re-Target audience visiting a product page.
Scope: Integrating salesforce marketing cloud with Google analytics 360 will provide insights of those who are visiting the page and report the same through Google analytics. These users can then be targeted by the salesforce marketing cloud with personalized communications and lucrative offers, thereby, providing an opportunity to convert.
4. Understand my customer behavior and website appeal
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