Tracking for Truth – Level Up Your Test Data
March 14, 2018
You’re Only Testing What You’re Tracking Now that we’ve built a structure to guide our testing program towards maximum impact, you may want to take
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Tag: marketing intelligence
Learn From Your Competitors’ Mistakes, Before Your Own
March 7, 2018
Having spent over a decade in digital advertising, at both large and small organizations, I have repeatedly observed organizations not paying enough attention to what