The goal of this exercise is to provide recommendations to improve the team’s efficacy, surface actionable changes and, improve team cohesiveness and unity. The goal is to improve the results from every hour spent working on the campaign.
Working smart is often more effective than working hard so we review the processes and hours spent working towards optimization and scaling results to prioritize focus on the most effective processes, and that the hours logged will best help accomplish the acquisition of company goals efficiently.
Examples of opportunities often include switching from low impact time intensive tasks to prioritizing changes most likely to have a measurable impact first. Included is how automation and advanced technology are being leveraged to perform the ideal level of support for the “heavy lifting”.