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Adobe Experience Cloud
The Adobe Experience Cloud, formerly known as the Adobe Marketing Cloud, consists of a suite of Adobe’s web analytics and marketing application products (social, media optimization and targeting). These include:
- Adobe Analytics (formerly Omniture)
- Adobe’s enterprise web analytics platform
- Adobe Audience Manager
- Adobe’s DMP, widely used for cookie based and 1st party audience activation on major ad tech platforms
- Adobe Target
- Advanced A/B testing and personalization tool
- Adobe Campaign
- Building & Optimizing direct mail, SMS, email campaigns
- Adobe Experience Manager
- Content Management System ( CMS)
- Adobe Launch
- Tag management system
At Stacktics, our digital analysts, data engineers and data scientists are equipped to help companies extract maximum performance out of their Adobe stack. With our experience in solving common issues surrounding these technologies, Stacktics is uniquely placed to meet our clients’ Adobe stack maturity needs.
Stacktics offers the following services for the Adobe Experience Cloud products:
Analytics
- Adobe Analytics
- Implementation
- Configuration, deployment and validation using Adobe Launch Tag Management System
- Audit
- Best practices audit that begins with a discovery phase
- A current state summary created from the discovery phase
- Findings and recommendations in a Stacktics template
- Although the audit will ideally look at everything, the output can be customized to focus on key areas most important to our client’s business
- Consult
- Although the audit will ideally look at everything, the output can be customized to focus on key areas most important to our client’s business
Ad hoc support and direct sessions with our subject matter experts on-demand
- Implementation
- Adobe Launch
- Implementation
- Configuration and deployment of the tracking container
- Setup of rules, libraries and data elements
- Consult
- Ad hoc support and direct sessions with our subject matter experts on-demand
- Implementation
Audiences
- Adobe Audience Manager
- Deployment and Activation Support
- The Adobe Audience Manager (AAM) has been around for quite some time. Due to its dependencies on 3rd party cookies for audience stitching and lower match rate to Google marketing channels, its future is not very certain and the focus for Adobe is moving towards the Adobe Experience Platform CDP
- Audience segmentation and activation
- Deployment and Activation Support
Targeting & Optimization
- Adobe Target
- Implementation
- Deployment of Adobe Target code via TMS or hardcoding
- Experimentation
- Design and setup of landing pages for A/B testing
- Configuration of experiments, identification of KPIs for objectives
- Identify elements for multivariate testing
- Implementation
- Adobe Campaign
- Building & Optimizing direct mail, SMS, email campaigns
Attain the best for your business goals with a robust Adobe Experience Cloud integration by Stacktics. Connect with our team of experts today to get started!
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