Change Management: Tiny Steps to Big Wins
November 9, 2018
Big or small, companies either decide or are forced into change. At times, these change initiatives can fail due to evolving priorities causing people to
Tag: Optimization
Nine Things to Keep in Mind with Parallel Tracking
November 6, 2018
Introducing Parallel Tracking A seemingly minor yet impactful change for your advertising tracking and reporting. With Google’s October 30, 2018 changes to Google Ads, parallel tracking
Tracking for Truth – Level Up Your Test Data
March 14, 2018
You’re Only Testing What You’re Tracking Now that we’ve built a structure to guide our testing program towards maximum impact, you may want to take
Start To Make It Better – Optimization Strategy & Test Design
February 21, 2018
Tactical Testing Is For Amateurs Most optimization work in digital marketing is purely tactical. There will be some understanding of larger goals and opportunities, but