Responsive Trafficker (RT)
Programmatic Display & Paid Social Advertising are invaluable marketing channels that represent key components of a full funnel digital marketing strategy. However, launching these campaigns requires very significant time for a marketing team to build and launch. To skip the trafficking grind and begin reaping the benefits of your strategy and marketing investment, Stacktics has developed robust automation methodologies in order to:
- Get your campaigns into market fast.
- Reduce your time investment and associated overhead costs.
- Reduce the cost of trafficking errors.
Why do you need a Responsive Trafficker?
Provided through the Yuniter platform, the Responsive Trafficker (RT) tool automates the process of providing your Display & Video 360 (DV360), Facebook / Meta Ads and other digital marketing campaigns with the creatives and trackers they need to deliver and capture complete performance. Just as you would currently send creative asset files to a supporting team to traffic your campaign, the Responsive Trafficker understands your campaign and accepts your supporting creative files. In an automated instant, the Responsive Trafficker will construct all creatives in your Google Campaign Manager 360 (CM360) account, before going on to attach them to your campaign(s), ready to launch.
End trade-offs between measurement you need and how long you can wait for it. Eliminate costly build errors and corrupted performance tracking.
Empower Yourself with Responsive Trafficker
Improve marketing effectiveness via Responsive Trafficker, in 4 ways:
- Dramatically Reduce Time to Launch (~50%)
- Team focuses on campaign optimization and performance.
- Increase KPI performance & pacing consistency.
- Reduce media downtime due to creative turnover, implementation of new tactics and training of new team members.
- Decrease dependence on creative delivery timelines.
- Pivot quickly – agile campaign strategy and messaging.
- The bigger the job, the more time Responsive Trafficker saves you.
- Team focuses on campaign optimization and performance.
- Reduce Trafficking Errors
- Reduce expensive and brand-damaging errors in market.
- Improve the completeness, reliability and consistency of marketing performance data, allowing enhanced:
- Analysis & insight generation
- Visualizations & reporting
- Machine decisioning
Additional media platforms can be supported wherever APIs are available.
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