What is Differential Privacy?
March 21, 2018
“The outcome of any statistical analysis is essentially equally likely independent of whether any individual chooses to opt into the data set or to opt
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Category: Marketing Intelligence
How Computer Vision is Elevating Marketing
March 16, 2018
With the rising popularity of digital personal assistants, natural language processing (NLP) technology has been getting a lot of AI attention. However, there is another
Tracking for Truth – Level Up Your Test Data
March 14, 2018
You’re Only Testing What You’re Tracking Now that we’ve built a structure to guide our testing program towards maximum impact, you may want to take
Learn From Your Competitors’ Mistakes, Before Your Own
March 7, 2018
Having spent over a decade in digital advertising, at both large and small organizations, I have repeatedly observed organizations not paying enough attention to what
The Fight Against Fraud in the Digital Ad Industry
February 21, 2018
Global Digital Ad Spend With an estimated $225 billion in global revenue in 2017 and a revenue forecast that could hit close to $400 billion
Start To Make It Better – Optimization Strategy & Test Design
February 21, 2018
Tactical Testing Is For Amateurs Most optimization work in digital marketing is purely tactical. There will be some understanding of larger goals and opportunities, but