So You Think Agile Project Management Is Broken…
March 22, 2018
There are so many factors that can contribute to the ultimate success or failure of an Agile team. Agile Project Managers are always thinking about
Author: Eric Rodgers
What is Differential Privacy?
March 21, 2018
“The outcome of any statistical analysis is essentially equally likely independent of whether any individual chooses to opt into the data set or to opt
How Computer Vision is Elevating Marketing
March 16, 2018
With the rising popularity of digital personal assistants, natural language processing (NLP) technology has been getting a lot of AI attention. However, there is another
Knowledge is Power – Data Management Platforms (DMP) 101
March 14, 2018
The key to a successful digital marketing strategy is to be able to establish a one-to-one relationship with everyone within your target audience. Just a few
Tracking for Truth – Level Up Your Test Data
March 14, 2018
You’re Only Testing What You’re Tracking Now that we’ve built a structure to guide our testing program towards maximum impact, you may want to take
Learn From Your Competitors’ Mistakes, Before Your Own
March 7, 2018
Having spent over a decade in digital advertising, at both large and small organizations, I have repeatedly observed organizations not paying enough attention to what
The Value of Information – Don’t Get Left Behind
February 26, 2018
A Bold New World Since the very first exchange of goods, information was key to completing a transaction between two parties. With the internet at
Understanding Digital Marketing Big Data
February 26, 2018
With the progress of data science and the development of the digital marketing industry, big data becomes a fundamental consequence of the new marketing ecosystem.
Before You Jump into the World of Machine Learning
February 22, 2018
Our world is home to a very large number of people and personalities. It’s not always easy to get along with a person the first
The Evolving Marketing Technology Landscape and Why It Should Matter to You
February 21, 2018
Impossible to Keep Up With The Growth of Marketing Technology If you’ve been following the Martech landscape you will have observed the exponential growth of