Introducing Parallel Tracking A seemingly minor yet impactful change for your advertising tracking and reporting. With Google’s October 30, 2018 changes to Google Ads, parallel tracking
Technological advancements have redefined the ways businesses operate by creating unparalleled efficiencies, from trade all the way to customer service. Our current world is so
There are so many factors that can contribute to the ultimate success or failure of an Agile team. Agile Project Managers are always thinking about
“The outcome of any statistical analysis is essentially equally likely independent of whether any individual chooses to opt into the data set or to opt
With the rising popularity of digital personal assistants, natural language processing (NLP) technology has been getting a lot of AI attention. However, there is another
The key to a successful digital marketing strategy is to be able to establish a one-to-one relationship with everyone within your target audience. Just a few
You’re Only Testing What You’re Tracking Now that we’ve built a structure to guide our testing program towards maximum impact, you may want to take
Having spent over a decade in digital advertising, at both large and small organizations, I have repeatedly observed organizations not paying enough attention to what
A Bold New World Since the very first exchange of goods, information was key to completing a transaction between two parties. With the internet at
What is it? DCM DT (Data Transfer) V2.0 is a reporting service provided by DoubleClick that can deliver raw reporting data in cloud databases which
