Turning Intelligence Into Impact – Activation: Server-Side Events with Google Cloud, GMP, Looker and Stacktics
Looker Webinar Series 1 [Series Introduction & Activation: Audiences]
Here is what to expect:
- Value of Event (Signal) & Audience Activation
- Always Valuable, Now Essential
- Importance of Data Activation
- EDW & DMP vs. CDP
- How-to Walkthrough: Audience Activation
- Connecting Looker to your data in GCP
- Infusing Intelligence
- Activation
- Case Study
- Q&A
Looker webinar Series 2 [Activation: Server-Side Events]
Here is what to expect:
- Introduction and Audience Activation Recap
- What server-side event pipelines are and why you need them
- How to use GMP, Google Cloud and Looker for server-side event sync
- Getting data into Google Cloud and Looker
- Processing and Data Enrichment
- Sending events to activation channels
- Q&A
Looker webinar Series 3 [Intelligence: Predictive Audience Segments]
Here is what to expect:
- Introduction and Audience Activation / Server Side Events Recap
- What predictive audience segments are and how you can use them to obtain and retain high value customers
- How to leverage predictive analytics within GMP, Google Cloud, and Looker
- Getting data into Google Cloud and Looker
- Applying ML to your data
- Sending predictive audiences to channels
- Q&A
