Setting up a Pip Installable Python 3 Git Repo
February 21, 2018
Recently, upon starting a new project, I was sketching out the repositories I would need to begin. These included several implementation repositories that can be
Author: Eric Rodgers
Case Study – Machine Learning for Marketing
February 21, 2018
Undeniably, machine learning has been the hot top in marketing circles in recent years. In the marketing realm, higher expectations for more personalized marketing opportunities
The Fight Against Fraud in the Digital Ad Industry
February 21, 2018
Global Digital Ad Spend With an estimated $225 billion in global revenue in 2017 and a revenue forecast that could hit close to $400 billion
5 Step Guide to Hiring the Right Remote Workers
February 21, 2018
Having worked on projects in the start-up world mostly in collaborative and shared workplaces, I was lucky to have the guidance of a number of
Start To Make It Better – Optimization Strategy & Test Design
February 21, 2018
Tactical Testing Is For Amateurs Most optimization work in digital marketing is purely tactical. There will be some understanding of larger goals and opportunities, but