Stacktics' Exclusive Offer: $0 Meridian MMM Deployment
Ever wonder what really drives your sales? Discover how to optimize your marketing campaigns for maximum efficiency with Google’s new MMM Platform – Meridian deployed, optimized and customized by Stacktics. Stacktics is the first and only Canadian firm who can deliver an end-to-end deployment of Meridian, fully-funded by Google Cloud, to most mid-large sized organizations.
Meridian Marketing Mix Modeling (MMM) Overview
Customers engage with brands across a multitude of touchpoints, including online ads, social media, traditional media and physical stores, creating complex journey paths that hinder accurate ROI measurement for individual marketing initiatives. Traditional marketing measurement methods struggle to isolate the specific sales impact of each channel, lacking the detailed data needed for accurate attribution.
Google’s Meridian delivers data-driven insights, revealing what fuels your sales and yields your highest and lowest ROI/efficiency, enabling you to strategically allocate your marketing investments for optimal growth. Marketing Mix Modeling (MMM) is a statistical analysis technique used to measure the impact of various marketing activities on sales or other key performance indicators (KPIs). It provides a holistic view of how different marketing channels, such as TV, digital ads, print, and promotions, each contribute to overall business results.
Google’s Meridian delivers data-driven insights, revealing what fuels your sales and yields your highest and lowest ROI/efficiency, enabling you to strategically allocate your marketing investments for optimal growth. Marketing Mix Modeling (MMM) is a statistical analysis technique used to measure the impact of various marketing activities on sales or other key performance indicators (KPIs). It provides a holistic view of how different marketing channels, such as TV, digital ads, print, and promotions, each contribute to overall business results.
